About Jason
I’ve had a lot of different seats at the table and have spent my career working across the sports business from different angles — media, sports tech, agencies, startups, consulting, and now league-side leadership. Across all of those stops, I’ve been drawn to the same kind of work: building useful things that create value, whether that’s bringing the Nathan’s Hot Dog Eating Contest to television for the first time, helping shape new sponsor platforms, or finding better ways to move an idea from concept to execution.
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Today, my work sits at the intersection of strategy, partnerships, product, and applied AI. That has included everything from managing major media rights at ESPN to building newer tools and platforms, including Field Manual, a hackathon-winning AI-powered operations hub designed to make complex game-day information easier to use.
This site is a place to share some of that work — part portfolio, part perspective, and part record of what I’m still building.
Jason Bernstein
Strategy, Partnerships & Product
I’ve had the chance to work on projects at very different scales, from designing, leading and reimagining ESPN’s tennis category while negotiating and managing more than $2 billion in media rights to building practical, newer products and workflows shaped by AI. What connects all of it is a builder’s mindset: understand the problem, get close to the people involved, and create something that works in the real world.
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More recently, that has meant using AI in practical ways — to support operations, develop products, improve workflows, and open up new opportunities for teams, partners, and clients.
Seats At The Table
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