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UFL Player Portal
What It Is
Built a first-of-its-kind player portal that gave brands and agencies a searchable view of the full UFL roster, making it easier to discover talent and create branded content opportunities with players.
A searchable commercial platform for brands to select players for engagement opportunities
Works across stakeholders to define how brands, agencies, and league partners could discover and evaluate talent
Focuses the product around practical utility rather than a static roster view
Helps connect player access with sponsor and content opportunity creation
Includes AI-generated audio of player's professional bio for brands
The Value
It creates a clearer bridge between players, brands, and commercial opportunities, and helped make the roster more usable as a business asset.
See It In Action
