Live Content & Sponsor Innovation

Brought the Nathan’s Famous Hot Dog Eating Contest to television, created original live and social content formats, and more recently developed UFL ideas like the Golden Beer Snake and the first-ever sponsor integration on pro football penalty flags at the 2026 championship. Yeah, I dig that "first-ever" stuff.

Develops ideas - and leads fulfillment - that connects live events, content, and sponsor value - with fans at the forefront

Create concepts built to be memorable on broadcast, in-venue, and across social media

Includes experiential activations and branded formats designed to stand out without feeling forced

Focused on ideas that are fun, practical, and clearly tied to the audience experience - including first-party data capture through gamification

This work sits at the intersection of creativity and execution - ideas only matter if they can actually be produced, sold, and understood quickly.

First-ever UFL theme weekend

First-ever sponsored penalty flags in pro football